What is digital marketing? Basics of digital marketing
What is digital marketing? basics of digital marketing ,that the most demand-able queries we see now a days. Today is the era of digital marketing.Each and every businesses need the digital marketing to get success. Its a booming sector today. We will look into the Basics of digital marketing and what digital marketing is all about. Online marketing basic is the high searched topic in the search engine. SO a detail walk through is required to know about basics of digital marketing. here we will cover the following content Table of content: Digital marketing Facts of digital marketing Why digital marketing is important Advantages and disadvantages of digital marketing Digital marketing funnels Basics of digital marketing DIGITAL MARKETING Digital marketing is the technique of promoting individual or company products to the correct audience through internet and the online channels. This is just a marketing of a product or services through the devices like: radio,tv,smartphone,laptops etc. Digital marketing is all about promoting the right product at right price at right place. Like traditional marketing ,digital marketing follows the similar basics of 4P’s of marketing.i.e. product,price,place and promotion. The Digital marketing takes the things further with 4P’s of marketing. It involves the high focus to the involvement of the potential customers towards its products and services through online mediums. Companies now a days look into where the majorities of audience are, like facebook, instagram, twitter, linkedin and so on…. They highly focus and target to those platform to get more and more sale and increase the branding. Basically ,there are two types of digital marketing Offline : it involves marketing on tv and radio Online: it involves email marketing,mobile marketing,social media marketing etc. But in broader way there are various method or types of digital marketing Facts of digital marketing The phenomenon word digital marketing came into flourish existence in the year 2000 A.D. But you will surprise to know that digital marketing is in existence since 1910 A.D……….shocked! Well, thats true digital marketing has its existence for around 100 years ago. The first radio broadcast” the metropolitan opera” was delivered on 1901 a.d. By listening to that opera many people went to attend the opera show. A good amount of ticket were sold and digital marketing came into existence. With the time lapse it comes more and more into action. But with the development of technology it has become boom in marketing domain. Why digital marketing is important Because of the laid-back of traditional marketing and with the new technology the digital marketing have seen such a boom since 2000 a.d. Remember how difficult and time taking approach was there to reach the numerous audience. Overcoming the traditional marketing approach ,digital marketing provides the best and efficient solution for company or and individual It easily reach out to the targeted audience. Competition is very high and getting higher and higher with the time. So to be in the competition its a must for every company to be in the trending approach so that they may not loose their customers. Now a days customers are very clever. They do lots of research to buy a product. In the absence of your business online they will never come to know about business and your product And as a result you gonna loose all those potential customers. Not only you but all your competitors are now online. so lots of attention and skilled people are required to get the digital marketing right and fruitful. Paying attention not only of your activities but competitors too is a must. To make your business successful always keep eye on your competitors. What they are doing and outcome its generator for certain activities Advantages and Disadvantages of Digital Marketing Digital marketing has certain advantages: Easy reach to its potential customers Less time to reach its audience Low cost and high ROI Brand development Accessible for your customers Reach beyond the geographical boundaries Broad audience involvement Disadvantages of digital marketing are: You need skilled person to do the digital activities fully dependent on technology Never knows which activities will have high ROI without devices digital marketing activities is not possible FUNNELS OF DIGITAL MARKETING Focusing on the digital marketing funnel is very essential for any business to get success. Like basic of digital marketing ,digital marketing funnels is the process through which a customers goes through to buy any products. It’s a strategic model that represents a complete journey of the customers from brand awareness to become a final consumer. It involves the several phases: 1. Awarenesss In this phase the company focus on making awareness about their product and services. customers will be knowing about the product and company and what they do. It is a kind of exposure the first step towards the customers. All the mediums and channels are used to promote the products. High visibility and exposure is the major concern for the company in this stage. The high level of promotion is done here. Emphasis is on SEO,SEM AND PPC method. The activities involves: Social media posts and sharing Video sharing in social platforms especially in YouTube and groups Promotion through influence marketing Affiliate approach etc. 2. Interest and consideration With the correct approach the company generates the interest of the Customers towards the products. With such approach the customers are pushed mentally to consider the product. Here also SEO AND SEM plays a major role. Interest is mostly generated through taking customer to its website or content landing page. Direct interaction with the posts,video can take get the company leads. And followed by email,phone numbers ETC are targeted .A awesome CONTENT with all the details about the product are mailed to the customers. Here, when any customer gets excited about the product and want to know about the product and features. Customer also look into the prices and offers that company is providing. 3. Desire Its a third phase , if the customer like the price and product then definitely he is
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